The Running Bull Bar & Grill
Christchurch’s new family restaurant and bar was to be named The Running Bull. The restaurant and bar was located on a busy urban roundabout and the owners asked us to develop a brand that was eye-catching and had a distinctive South-West grill feel but with a good dose of Kiwi flavour.
We developed our “no bull” solution based on a fictitious local farming character, the colour-blind Billy Grundy, and his tortuous relationship with a young bull called Bully.