Girls’ Night In campaign
An outdoor fund-raising campaign we created recently for the New Zealand Breast Cancer Foundation. The outdoor treatment of the campaign uses adshel’s night time illumination to reveal a second stage to the creative treatment. The technique allows us to reinforce our key message – encouraging women to spend a night in with friends and donate the money they would normally spend on a night out to The Foundation’s cause.
We created different silhouettes on the reverse side of the poster to represent the different ages groups in our target demographic.