Archive for September, 2011

Marketing and the sense of touch

I can still remember my mother telling me many years ago, in a department store I know not where, to look but do not touch. And, on other occasions, to look with my eyes and not my hands. I’ve heard similar instructions being given to young shoppers with adults in tow many times over the [...]

Marketing and rules of thumb

I’m sure most of us are familiar with the phrase “a rule of thumb”; some of us might even use one or more rules of thumb in our daily lives. Sayings just like these:
One hour flying equals one day driving.

$1 in capital allows you to increase your assets by $10.

A user should be [...]