Archive for July, 2011

Negative political advertising – does it work?

I like Easter (well the chocolate actually), Christmas and Father’s Day – some things that come around on a regular basis are great. But other recurring decimals are less so. Think the post-Christmas Visa bills, the in laws’ annual visit, and the forty-something health check (and all that that entails). The bad pennies, so to [...]

Customer participation in new product development – is it really a good thing?

We’ve all heard the service industry’s clarion call, “the customer’s always right”. But is that really the case? I’ve always believed good service provision does not necessarily mean “doing everything the customer wants” so much as bringing the expectations of the service provider and the customer closely into line.
Over recent years there has been a [...]