Author John Varcoe of brand strategy company Everything Design discusses the future of marketing, what’s needed before marketing will be accepted as a profession, the chance neuroscience will improve marketing effectiveness and the potential impact of co-creation.
Author John Varcoe from brand strategy company Everything Design suggests the only way to grow a brand is to increase the total number of customers. Niche marketers may need to think again. The myth that it’s cheaper to get business from existing customers than new ones may also need to be revisited.
Author John Varcoe from brand strategy and design consultants Everything Design in Auckland, New Zealand discusses recent research around the sometimes counter-intuitive impact of store assortment on shopper purchasing behaviours.