The current hissy fit by DINZ and Brian Richards seems adolescent and petty, far from what I’d expect from an Institute purporting to be speaking on behalf of New Zealand’s graphic design community.
It smacks of a country, city, national industry with little if any real idea about destination branding and a profession suffering from a [...]
Ninja is an Endace network security monitoring appliance range that is to be renamed as part of a new brand strategy. Before reaching the decision to drop the ‘Ninja’ name we developed this mark as a refresh of a shiruken that was used as the primary corporate mark for Endace and reappropriated it as a [...]
We’re excited to be able to unveil the first glimpse of our new brand identity for Endace – one of NZ’s fastest growing companies. As part of an ongoing project we’re currently working through the implementation and roll out of packaging, stationery, branded apparel, Direct mail, application interfaces, enewsletters and brand guidelines for this dynamic [...]
Author John Varcoe from brand strategy company Everything Design discusses recent trends in the luxury marketing sector and changing consumer behaviours.
Author John Varcoe from brand strategy company Everything Design discusses the lessons that can be learned by B2B marketers from B2C marketing and research that highlights the importance of brand strategy for B2B firms.
John Varcoe from brand strategy company Everything Design outlines common failings of corporate sponsorship initiatives and provides guidelines for success.