Archive for December, 2009

Direct marketing (why do I keep receiving Dear Johns?)

Posted on December 9th, 2009 in Articles with 1 comment

Recent research suggests personalisation of direct marketing ads little if any value. Previously published in New Zealand Retail magazine, December 2009 under the title ‘Sincere? Yeah Right’. Written By John Varcoe
“Dear John, oh how I hate to write”, at least that’s how I think Kodak’s jingle went. As most people know, Dear John letters are [...]

Breast Cancer Action Month

Posted on December 7th, 2009 in Articles, Projects with no comments

As part of the work we did to promote Breast Cancer Action month in October we designed these florescent posters to advertise The New Zealand Breast Cancer Foundation’s Street Appeal. Media owners Adshel were so impressed with them that they contacted the Foundation to say they were a perfect demonstration of what their channel can [...]